THE TEAM
TEAM
( Co-Founder )
Experienced Global Sales Director building brands from scratch to scale, expanding in local & global markets. A driving force in year-on-year growth.
Firsthand experience: Building Rogue from a Farmers Market in Wales to securing listings with major multiples, Indies & export partners on a shoestring budget and raising investment for drinks brands..
Asher
Flowers
JAMES
GOGGIN
Experienced Global Sales Director building brands from scratch to scale, expanding in local & global markets. A driving force in year-on-year growth.
( Co-Founder )


Beating the market
at pace with an active team, showcasing our portfolio of brands to key decision-makers.
( Co-Founder )
Ex-Global Sales Director at Maverick and Empirical. Built global commercial systems for high-growth spirits brands. Trusted advisor to the Irish government and respected spirits judge. At Lateish, James is our Head of Operations.
Founder of Broken Barrier Tequila, Europe’s first majority Black-owned tequila brand, backed by Distill Ventures pre-launch. Asher previously scaled a breakfast brand into UK and Middle Eastern retail. Now building the SaaS platform he needed — to help challenger brands grow with visibility,velocity, and equity.
( Co-Founder )
( Creative Consultant )

Board of Directors at Ilegal Mezcal (sold to Bacardi) and U.S. launch lead for Mr Black (sold to Diageo). Steve is a go-to-market strategist with deep U.S. field experience. Now shaping Lateish’s people infrastructure to scale challenger brands across North America.
Faye’s design prowess transcends branding, crafting experiences that effortlessly captivate. With expertise spanning fashion and interior design, she elevates brands like Fable Whisky & Saint Felix Distillery to resonate authentically creating brands that sell themselves.
( Founder )
( Head of USA )
( Creative Consultant )
( Founder )


Faye’s design prowess transcends branding, crafting experiences that effortlessly captivate. With expertise spanning fashion and interior design, she elevates brands like Fable Whisky & Saint Felix Distillery to resonate authentically creating brands that sell themselves..
Board of Directors for Ilegal Mezcal (sold to Bacardi) and U.S. launch lead for Mr Black (sold to Diageo). A go-to-market strategist with deep U.S. field experience. Now shaping Lateish’s people infrastructure to scale challenger brands across North America.
( Off-Trade Director )
( Head of USA)


Beating the market
at pace with an active team, showcasing our portfolio of brands to key decision-makers.
( Creative Consultant )
Experienced Global Sales Director building brands from scratch to scale, expanding in local & global markets. A driving force in year-on-year growth.
Faye’s design prowess transcends branding, crafting experiences that effortlessly captivate. With expertise spanning fashion and interior design, she elevates brands like Fable Whisky & Saint Felix Distillery to resonate authentically creating brands that sell themselves..


Co-founder of Ilegal Mezcal (sold to Bacardi) and U.S. launch lead for Mr Black (sold to Diageo). A go-to-market strategist with deep U.S. field experience. Now shaping Lateish’s people infrastructure to scale challenger brands across North America.


( Head of USA )
FAYE
CUNNINGHAM
Steve
Myers
Experienced Global Sales Director building brands from scratch to scale, expanding in local & global markets. A driving force in year-on-year growth.
Experienced Global Sales Director building brands from scratch to scale, expanding in local & global markets. A driving force in year-on-year growth.
TEAM